Caleb Moore

Experience

Audible

Associate Director, Template Production (October 2022 – April 2024)

Email Development & Strategy
• Spearheaded the development and implementation of ~20 email components from html handoff to deployment
• Worked in collaboration with internal teams and external agencies, optimizing processes and ensuring technical alignment and future scalability of code
• Developed custom scripts to maintain templates across global marketplaces, resulting in significant improvements in productivity
• Developed comprehensive documentation and guidelines for the template suite, facilitating consistency and enabling seamless onboarding of new team members
• Experience revising and managing email journeys using proprietary Amazon CMS platform

Global Support, Localization & Language Preference
• Facilitated localization efforts by implementing Portuguese translations for the Brazil marketplace across all transactional emails, contributing to an estimated revenue growth of ~$19MM by 2025
• Led the initiative to streamline and unify global transactional emails, resulting in improved consistency and maintenance across global marketplaces
• Developed and maintained a comprehensive database of ~80 transactional emails used across global marketplaces, centralizing knowledge and reducing communication friction
• Integrated language preference support into US triggered emails, enhancing user engagement for Spanish-speaking users

Onboarding, Management & Collaboration
• Led contractor onboarding, refining workflows and promoting collaboration, resulting in improved efficiency
• Developed comprehensive processes for technical collaboration, code reviews, and QA to ensure project consistency and quality within a team of 10 pepole
• Conducted weekly one-on-one meetings to support team members, delegate tasks, and foster collaboration

Rauxa / Formerly Known As

Email, Frontend Developer (June 2018 – October 2022)

• Hand-coded and templated B2B and B2C emails for Verizon, ensuring brand adherence
• Developed and integrated HTML email templates into various Email Service Providers, while also leading the technical QA, review, and approval process
• Cultivated strong client relationships, fostering open communication and collaboration
• Managed and executed email development efforts across the entire Alaska Airlines brand, overseeing the creation of 4-6 emails perweek, including triggered, promotional, and transactional campaigns
• Developed landing pages, banner ads, and custom JavaScript solutions

Drexler

Email Developer, Designer (Sept 2014 – June 2018)

• Coded ~6,000+ emails for Crate & Barrel, CB2, Lands’ End, Chewy, and more
• Owned and improved upon agency practices of email development and design
• Designed for print and digital, including print prep, branding and copywriting