Caleb Moore

Experience

Stitch

• Lead Braze migration initiatives from Amazon’s internal Sonar CMS and email service platform.
• Migrated all base email templates and existing modules into reusable Braze Content Blocks.
• Currently migrating 30+ transactional campaigns, using Connected Content to integrate internal APIs and deliver dynamic content.

Razorfish

• Implemented modular CRM frameworks integrating Braze payloads and Liquid logic to scale global personalization across transactional and promotional campaigns.
• Spearheaded the migration from an internal CMS to Braze, including strategy, evaluation, and technical alignment across teams.
• Converted 20+ HTML/CSS templates and components from Handlebars to Liquid using Claude-based rulesets to 3x development speed and documentation accuracy.
• Managed email accessibility (a11y) testing and implementation- adhering to WCAG guidelines
• Partnered with lifecycle, product, and engineering teams to align CRM logic, data structures, and API payload delivery.
• Led innovative feature development and built AI-powered internal utilities that improved workflow automation, template searchability, and process consistency.
• Used SQL and JSON payload logic to power real-time content population and segmentation strategies.
• Provided global transactional email support, including localization and pricing feature updates.

Audible

• Developed 20+ modular, scalable email components and a master shell enabling global personalization and automation.
• Collaborated with data and lifecycle teams to implement multilingual and localized personalization strategies driving $19MM projected growth in new markets.
• Authored global CRM documentation and onboarding materials improving efficiency and governance.
• Standardized and maintained 80+ transactional templates with integrated dynamic data logic.
• Refined workflows, QA, and automation for a 10-person distributed team.
• Worked cross-channel with push and SMS templates to unify CRM messaging.

Rauxa / Formerly Known As

• Built responsive, data-driven CRM emails and landing pages integrating with Braze and SFMC APIs for lifecycle optimization.
• Collaborated with analytics teams to optimize journeys and implement automated multi-touch CRM flows.
• Developed React and Vue-based landing experiences connected to real-time personalization frameworks.
• Owned weekly campaign delivery for Alaska Airlines, increasing CTR via A/B testing and audience segmentation.

Drexler

• Hand coded 6,000+ dynamic SFMC emails using AMPscript and data-driven content blocks for global retail clients.